The Reflection of the Socio-Cultural Context in Russian, French and Azerbaijani Internet Memes

Internet texts represent the most mobile and eclectic type of a text. Therefore, methodology their analysis is integrative polyparadigmatic; for adequate interpretation it required to consider them taking into account modern socio-cultural context presuppositional knowledge. The article devoted description meme-creating components associated with sociocultural in various forms memes: comics, demotivators, cartoons, presented three segments (Runet, French Azerbaijani segments). novelty research based on fact that first time, plots Russian, were identified correlated; authors carried out an authentic material formed under influence - external factors cultural background. A continuous selection network sources from allowed compiling author’s card-file containing more than 2 500 memes, examples which became empirical basis study. was аnalysed use descriptive analytical method involves direct observation phenomena systematization, generalization language material; we also used elements discursive, componential linguopragmatic analysis.A comparative memes showed, one hand, quantitative asymmetry (Russian prevail), other differences (for example, demotivators prevail Runet, comics cartoons are commonly found analyzed showed both words phraseological units different categories realize functional potential verbal part linguocultures consideration. In number cases, there actualization complete rethinking lexical precedent units. nature presentation images visual may be tradition nation. study shows such 21st century attraction events as migration threat coronavirus infection reflected regardless system values, religion mentality. When creating national presenting artefacts, role ethno-linguistic markers perceived by particular nation decisive. element can actualized connection ongoing socio-political events. All this proves requires knowledge, so understanding polycode formation meme does not become communicative failure. Memes about labour pandemic Belarusian segment Internet, content conditioned multicultural originality openness Belarus, confirm typify main provisions factors, conditions, methods motivations linguocultures.